Few ads are more annoying than Harvey Norman’s: bad jingles played to buggery, shoutey voiceovers, etc, etc, etc. Today, I was pleasantly surprised that they’ve put some effort into a new ad campaign. Their tagline? Nearly 50 years of Harvey Norman. Following the link to their web site, I found that Harvey Norman started trading in 1961, or for those of you who are mathematically impaired, 47 years ago. This leads to two separate conclusions:

1. This is a highly desperate campaign designed to coincide with the Olympics, and will disappear very quickly.
2. This is a highly desperate search for an interesting tag line, for a 6-year ad campaign (with a minor change in tag line to happen in three years time).

This is certainly a new low for Harvey Norman, and I hope that it is removed from my attention as soon as possible.